Branding & Logo
Branding & Logo
Branding & Logo
Glacine: Ice Cream
Glacine: Ice Cream
Glacine: Ice Cream
For Glacine, I wanted the identity to feel instantly like ice cream, but still look clean and designed, so I built the logo around a simple cone and swirl icon. The swirl is drawn with smooth, flowing curves to mimic the way soft serve actually looks, which makes the mark feel creamy and satisfying even before you read the name. I also kept the icon mostly one solid shape so it stays strong at small sizes, which is important for things like stickers, cup stamps, social icons, and menu headers.
The circle “swoosh” around the cone was a purposeful choice because it adds motion and energy to the mark. It feels like a quick, confident sweep, which makes the logo look more dynamic than a static ice cream symbol. That circular form also helps the icon work like a badge, so it can live on packaging and signage without needing extra layout support. It creates a clear container for the icon, which makes the brand feel more recognizable and consistent across different backgrounds.
For Glacine, I wanted the identity to feel instantly like ice cream, but still look clean and designed, so I built the logo around a simple cone and swirl icon. The swirl is drawn with smooth, flowing curves to mimic the way soft serve actually looks, which makes the mark feel creamy and satisfying even before you read the name. I also kept the icon mostly one solid shape so it stays strong at small sizes, which is important for things like stickers, cup stamps, social icons, and menu headers.
The circle “swoosh” around the cone was a purposeful choice because it adds motion and energy to the mark. It feels like a quick, confident sweep, which makes the logo look more dynamic than a static ice cream symbol. That circular form also helps the icon work like a badge, so it can live on packaging and signage without needing extra layout support. It creates a clear container for the icon, which makes the brand feel more recognizable and consistent across different backgrounds.
For Glacine, I wanted the identity to feel instantly like ice cream, but still look clean and designed, so I built the logo around a simple cone and swirl icon. The swirl is drawn with smooth, flowing curves to mimic the way soft serve actually looks, which makes the mark feel creamy and satisfying even before you read the name. I also kept the icon mostly one solid shape so it stays strong at small sizes, which is important for things like stickers, cup stamps, social icons, and menu headers.
The circle “swoosh” around the cone was a purposeful choice because it adds motion and energy to the mark. It feels like a quick, confident sweep, which makes the logo look more dynamic than a static ice cream symbol. That circular form also helps the icon work like a badge, so it can live on packaging and signage without needing extra layout support. It creates a clear container for the icon, which makes the brand feel more recognizable and consistent across different backgrounds.
For the Glacine branding, I leaned into a fun, playful color system because ice cream is emotional and visual first. You usually choose a flavor with your eyes, so the palette was designed to feel bright, happy, and instantly craveable. Each flavor gets its own color world, which makes the lineup easy to understand at a glance and helps the products feel collectible, like you want to try all three.
For the Glacine branding, I leaned into a fun, playful color system because ice cream is emotional and visual first. You usually choose a flavor with your eyes, so the palette was designed to feel bright, happy, and instantly craveable. Each flavor gets its own color world, which makes the lineup easy to understand at a glance and helps the products feel collectible, like you want to try all three.
For the Glacine branding, I leaned into a fun, playful color system because ice cream is emotional and visual first. You usually choose a flavor with your eyes, so the palette was designed to feel bright, happy, and instantly craveable. Each flavor gets its own color world, which makes the lineup easy to understand at a glance and helps the products feel collectible, like you want to try all three.
#01
Logo Concept
Logo Concept
The Olivia’s Oven logo was designed to feel like a small, handmade bakery you can trust, so I built it around a friendly illustrated character instead of a generic baking icon. The girl represents “Olivia” in a simple line style that feels personal and crafted, like it was sketched by hand the same way the desserts are made by hand. I gave her a wink to add warmth and personality, because it makes the brand feel welcoming and playful, like there is a real person behind the oven who is proud of what they make.
The baguette hat was a purposeful storytelling detail. It signals baking, but in a clever way that feels unique to this brand instead of something you have seen many times before. It blends the idea of a baker’s hat with a recognizable baked good, so the concept reads quickly even at small sizes. It also creates a memorable shape that works well on the website, on stickers, on packaging, and on social media.
I kept the color pink and blue to make the brand feel clean, confident, and dependable, which matters for food brands where trust is important. The pink accents were used lightly to bring in sweetness and softness without taking over the design, so the logo stays crisp and easy to read. Overall, the hand drawn illustration, the playful wink, and the baguette detail create a logo that feels approachable, charming, and clearly made by hand.
#01
Logo Concept
Logo Concept
For Eluvia, I chose green because In skincare, green reads as fresh and restorative, which supports the idea of gentle formulas and plant based ingredients. It also builds trust visually, because the color feels grounded and stable instead of loud or trendy, which helps the brand feel like something you can use every day.
The leaf inside the “e” was a way to connect the name directly to skincare without adding extra icons around it. By building the leaf into the letterform, the logo becomes a symbol and a wordmark at the same time, so it feels more custom and more ownable. It works like a signature detail you start to recognize quickly, and it reinforces the idea that the brand is rooted in botanicals and natural care. The curved “e” shape also creates a smooth, flowing motion that fits skincare, since the product experience is about softness, comfort, and ease.
For Eluvia, I chose green because In skincare, green reads as fresh and restorative, which supports the idea of gentle formulas and plant based ingredients. It also builds trust visually, because the color feels grounded and stable instead of loud or trendy, which helps the brand feel like something you can use every day.
The leaf inside the “e” was a way to connect the name directly to skincare without adding extra icons around it. By building the leaf into the letterform, the logo becomes a symbol and a wordmark at the same time, so it feels more custom and more ownable. It works like a signature detail you start to recognize quickly, and it reinforces the idea that the brand is rooted in botanicals and natural care. The curved “e” shape also creates a smooth, flowing motion that fits skincare, since the product experience is about softness, comfort, and ease.
The overall branding leaning into leaves and green keeps the identity consistent across everything. That leaf motif can expand into patterns, textures, and small supporting graphics for packaging, labels, and social posts, while the monogram version of the “e” gives you a clean mark that scales well for icons, seals, and product stamps. Together, the system feels minimal, natural, and premium, which is exactly what you want for a skincare brand that is plant inspired and intentional.
The overall branding leaning into leaves and green keeps the identity consistent across everything. That leaf motif can expand into patterns, textures, and small supporting graphics for packaging, labels, and social posts, while the monogram version of the “e” gives you a clean mark that scales well for icons, seals, and product stamps. Together, the system feels minimal, natural, and premium, which is exactly what you want for a skincare brand that is plant inspired and intentional.
The pastel backgrounds were chosen to keep everything light and friendly while letting the ice cream texture stay the hero. They also give the brand a modern, pop style that feels fresh instead of traditional. I paired the colors with bold, sticker like typography and thick outlines to make the flavor names feel loud in a good way, almost like packaging you would see in a trendy shop or on social media. That outlined, cutout look adds energy and makes each flavor label feel like its own graphic moment.
Even though the colors shift by flavor, the system stays consistent through repeated elements like the same cone layout, the drip detail, and the Glacine mark. That balance is what keeps it playful without looking messy. It feels fun and expressive, but still designed and organized, which is what you want for an ice cream brand that needs to stand out fast.
The pastel backgrounds were chosen to keep everything light and friendly while letting the ice cream texture stay the hero. They also give the brand a modern, pop style that feels fresh instead of traditional. I paired the colors with bold, sticker like typography and thick outlines to make the flavor names feel loud in a good way, almost like packaging you would see in a trendy shop or on social media. That outlined, cutout look adds energy and makes each flavor label feel like its own graphic moment.
Even though the colors shift by flavor, the system stays consistent through repeated elements like the same cone layout, the drip detail, and the Glacine mark. That balance is what keeps it playful without looking messy. It feels fun and expressive, but still designed and organized, which is what you want for an ice cream brand that needs to stand out fast.
#01
Logo Concept
For Eluvia, I chose green because In skincare, green reads as fresh and restorative, which supports the idea of gentle formulas and plant based ingredients. It also builds trust visually, because the color feels grounded and stable instead of loud or trendy, which helps the brand feel like something you can use every day.
The leaf inside the “e” was a way to connect the name directly to skincare without adding extra icons around it. By building the leaf into the letterform, the logo becomes a symbol and a wordmark at the same time, so it feels more custom and more ownable. It works like a signature detail you start to recognize quickly, and it reinforces the idea that the brand is rooted in botanicals and natural care. The curved “e” shape also creates a smooth, flowing motion that fits skincare, since the product experience is about softness, comfort, and ease.
The overall branding leaning into leaves and green keeps the identity consistent across everything. That leaf motif can expand into patterns, textures, and small supporting graphics for packaging, labels, and social posts, while the monogram version of the “e” gives you a clean mark that scales well for icons, seals, and product stamps. Together, the system feels minimal, natural, and premium, which is exactly what you want for a skincare brand that is plant inspired and intentional.
The pastel backgrounds were chosen to keep everything light and friendly while letting the ice cream texture stay the hero. They also give the brand a modern, pop style that feels fresh instead of traditional. I paired the colors with bold, sticker like typography and thick outlines to make the flavor names feel loud in a good way, almost like packaging you would see in a trendy shop or on social media. That outlined, cutout look adds energy and makes each flavor label feel like its own graphic moment.
Even though the colors shift by flavor, the system stays consistent through repeated elements like the same cone layout, the drip detail, and the Glacine mark. That balance is what keeps it playful without looking messy. It feels fun and expressive, but still designed and organized, which is what you want for an ice cream brand that needs to stand out fast.
Print Design
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Print Design
Business
Visual Design
Logo Design
Consistant
Branding
Print Design
Ecommerce
SaaS Website
Email Marketing
Branding
Photography
Ready to Start a Project? Let’s Collaborate!
Print Design
Business
Visual Design
Logo Design
Consistant
Branding
Ready to Start a Project? Let’s Collaborate!
Print Design
Business
Visual Design
Logo Design
Consistant
Branding